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Atmosphere Asia - Essay

 Air Asia - Essay

History

AirAsia is a Malaysian-based air travel company. Is it doesn't largest low-fare, no-frills aircarrier and a pioneer of low-cost travel and leisure in Asia. AirAsia group operates slated domestic and international routes to over 4 hundred destinations spanning 25 countries. It objectives on low to moderate income degree of customers with low-cost technique thus it is the low price leader in Asia. Their company slogan is " Now Everyone Can easily Fly”. AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. It has several subsidiaries: Thai AirAsia, Dalam negri AirAsia, VietJet AirAsia, AirAsia Philippines, AirAsia Japan and an associate organization Air Asia X.

SWOT analysis

Strong points

• Air Asia has a very secure management team with solid links with governments and airline industry frontrunners. This is to some extent contributed by the diverse backdrop of the executive management clubs which contains industry experts and ex-top authorities officials. For example , Shin Corp (formerly owned or operated by the group of former Thailander Prime Minister - Thaksin Shinawatra) keeps a 50 percent stake in Thai AirAsia. This has helped AirAsia to open up and capture a sizeable industry in Asia. With their good working romance with Airbus, they squeezed big price cut for plane purchase which more energy efficient when compared with Boeing 737 planes which can be being used by many other airlines

• AirAsia's name brand is well-established in Asia Pacific. In addition to the normal print out media advertising and marketing & marketing promotions, AirAsia's best management also capitalised in promotions through news because they are very " media friendly” and widely sharing the newest information on Air flow Asia as well as the airline industry. Their alliance with other service providers such as accommodations and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has established a very exceptional image between travellers. Cha?non with Galileo...

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