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Estrella Damm Paper

 Estrella Damm Paper

Carmen Rosselló Elvira

Eric

Advertising fundamnetals

Paper a couple of

Every year at this point, Estrella Damm releases a seasonal television set commercial made to embody the fantasy of a Mediterranean summer. One of the illustrates of all dark beer brand should be to connect with buyers in an emotional stage, beyond the product or perhaps service, If we can find your brand in the last 8-10 years which includes create his own identity, that's Divo Damm. Divo Damm begun in 1876 in Barcelona by Frederick Damm, and becomes the oldest beer in Spain. At the moment Estrella Damm, owns more than 86% from the market share (in Catalonia), which is one of the nationwide beer brands most recognized in Spain. According to January 2012 CGA info, " dark beer of Barcelona”, Estrella damm is the most effective growing High quality larger Company in the UK”. Estrella Damm far outperformed the more set up world lager brands out there like Peroni, San Miguel and Staropramen. While total world basis sales happen to be up being unfaithful. 4%, Figura Damm is growth in 282% every month in the on trade. Most started in 2009 when the Estrella Damm decided to abandon fighting local opponents as Moritz and San Miguel, and tries to take over an emotional part from their consumers: the Mediterranean. Along with his first location, " Mediterráneamente”, the brand attempts to work with several important beliefs ​​and started to build a fresh personality and position like special locations beyond the merchandise, an attitude as the lifestyle to get the best Mediterranean Spanish ale. Estrella damm has were able to break away from all opponents with there creativity and strengths. Figura damm offers forced other brands to hop on the popularity and creating attitudes, San Miguel with ”ciutadano delete mundo” 'Citizen of the World', or Mahou " lo que realmente importa”, 'What genuinely matters'. Now, Estrella Damm don't focus in selling beer, what attempts to transmit to consumers is usually friendship, hope, adventure, obviously, climate, holiday seasons...

Figura damm...

References: Premium beer brand, and the ‘Beer of Barcelona', Estrella Damm is the fastest developing premium beer brand in the UK according to January 2012 CGA info. �

Primicia campaña para Estrella Damm con la misma estrategia centrada en el Mediterráneo '04 Junio 2012

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