Ryanair vs Oticon

 Ryanair vs Oticon Dissertation

1 ) Introduction


Ryanair is usually an Irish airline, founded in 85 in Dublin by Ryan family with a share capital of just £1. Whizz air is the first and greatest low fare airline in Europe. It is one of the most effective airlines in the world, carrying 50m passengers through 559 ways across Europe. In 1990, they chose to change their strategy and switched their particular strategy by being " high fare" airline to be low cost air range; they replicated the successful Southwest Flight companies low deals model. In 1991 the company the first time made a profit despite the impact of the Gulf War. Today, they are the third largest aircarrier in Europe in the passenger's number. Lately IATA announced that ryanair has become the largest worldwide airline. (Ryanair, 2007)

2 . you Oticon;

Oticon can be described as hearing aids company. In 1904 Oticon started by Hans Demant " driven simply by his wish to help his hearing-impaired wife and other people that suffer the same problems" (Oticon, 2007). From the beginning Oticon's aim is to help people to have a better life. Oticon continued to enhance and to build it do it yourself in the assistive hearing device industry. Inside the 1920's Oticon opened sales offices in several countries. Inside the 1940's through the World War II, it became difficult to transfer hearing aids, so the company started its own development. (Oticon, 2007) Life has not been always possible for Oticon, and the 1980's they shed some of their business and the firm started to struggle. As a result, the company appointed Mr. Kolind since new CEO, who remodeled its organizational structure and replaced the conventional hierarchical composition to a fresh " flat" organizational composition known as the " Spaghetti-organization". Understand, the company may be the second-largest organization in making hearing aids in the world, and gained world wide recognition and became a model and good example for the decentralized organization. (Boddy, 2005)

3. you Objective;

This statement is going to compare the two businesses competitive focus, and how that their different goals resulted in diverse methods for taking care of their operating systems and processes. Then, all of us will discuss marketing procedures and techniques and the influences of their competitive priorities. After that, we look to the distinct approaches of managing persons between the two organizations.

installment payments on your Compare and contrast

installment payments on your 1 Competitive priorities with the two Companies;

Ryanair first and most essential priority is usually low price. The success plus the fame with the company were built in their competitive prices. All the firm structure and the strategy give attention to trying to decrease the cost of their very own operation to offer " low" air fare. Ryanair's second top priority is upon time-delivery. It really is number one in Europe in punctuality. Regular quality can be Ryanair third priority, they must ensure that all their prices continue to be competitive and the lowest, thus they lunched a new campaign called " price guarantee" they ensure that their prices are the least expensive. Also, they are working hard to hold their routes without gaps and to maintain their good record, exactly where they were inside the top in past times three years. Volume level flexibility become one of Ryanair's competitive focal points, they open new routes and basics regularly. They may have 559 paths across dua puluh enam European countries. Item flexibility is usually one of Whizz air competitive focus and that started to become crucial year after year with all the launching of Ryanair video gaming and bingo. Also, they may have different software program as rental car, in-flight sales of beverages, food, and merchandise, revenue of train tickets, hotel accommodation and travel insurance, and charter companies. (Datamonitor, 2007)


1Low priceHigh functionality design

2On time-deliveryConsistent top quality

3Consistent quality Merchandise flexibility

4Product flexibilityVolume flexibility

5Volume flexibilitySpeed time delivery

6Speed period delivery...

Bibliography: • BODDY, M (2005), Management An Introduction, Prentice Hall.

• Datamonitor, 2007. Ryanair Holdings plc, Company account[online]. Available from: [Accessed 17 August 2007]

• Furlong, H (2006), Ryanair As a Client Growth Organization, Davy Western european Transport and Leisure, 03 28th 06\.

• LABARRE, L (1994), The Dis-Organization Of Oticon. Market Week, September 18, 1994, Page; 22-28.

• Lancourt, J

• OTICON (2007) http//:

• RYANAIR (2007) http//:

• SAP, (2007), Ryanair makes a flying start with SAP, [Accessed: Oct 22, 2007].

• Southern, G. (2007). Managing Operation. Lecture notes distributed in Msc. Master of Management, at the University of Glasgow, in 27/09/2007.

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