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Class or Mass Case

 Class or Mass Case Essay

Class – or Mass Case Study

A. Business Summary

Neptune Gourmet Sea food, North Many third-largest seafoods producer's inventory had shot up to 62 days' supply – two times the normal level and 3 times what it was a year ago. The situation with excessive inventory might cause numerous deficiencies such as limited up of funds and loss of margins. During an exec meeting of Neptune's best management, each executive contains a different view in offering a strategic answer. My recommendation is to provide two extra product lines apart from the current line that's focusing on at quality seekers. Three - manufacturer strategy strives to acquire the highest market share focusing at three distinct sections eliminating the main issue of excessive inventory while allowing Neptune to control at its complete capacity offering all segments. B. Condition Analysis Synopsis

Jim Hargrove has become extremely concerned about the surplus inventory as a result of advanced technology the organization has used. Neptune surely could capture more seafood than other company. The fundamental cause analysis suggests that the underlying reason behind the problem is Neptune's limited volume of targeted section. (Appendix D) Because of this, Neptune is missing other potential segments which may bring a significant profit for the firm. A summary of top executives' opinions regarding the problem shown can be found in Appendix A - Stakeholder examination. C. Significance of Decision

The choice of whether to minimize price or launch new product line is very important, and its inference will result in major consequences to Neptune. If the wrong decision is made including reducing price, a significant damage in revenue will harm Neptune for the short term while the unfavorable effect can permanently ruin the brand picture of Neptune in the long term. This will consider Neptune years to recover.

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